Ford of Europe’s business momentum continued with another strong sales month in April.
“Our sales volume grew in 14 of the Euro 19 markets, while our market share increased in 16 of those 19,” said Ingvar Sviggum, vice-president marketing, sales and service, Ford of Europe.
“These increases were achieved even after we had taken the strategic decision in some countries, particularly the UK and Germany, to limit our short-cycle business. In the UK, for example, this switch in emphasis has led to an increase in the number of vehicles sold to private retail buyers.
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